"Our mission at AVEDA is to care for the world we live in, from the products we make to the ways we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."
     Horst Rechelbacher, Founder

In 2009 AVEDA became the first beauty company in the world and only the second in the U.S. in any industry to recieve a Cradle to Cradle sustainability endorsement, with seven AVEDA products achieving Gold Level certification and Silver designation for our packaging.
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